GENERAL MOTORS planned an exclusive event to present an innovative eco-friendly / zero emissions concept engine.
In charge of the design of the event, I also conceived the invitation.
I did play with the duality industrial / natural producing a sliding metal box: inside the box, on a "bed" made of handmade paper, I placed 3 nuts with the handwritten text of the invitation.
I did play with the duality industrial / natural producing a sliding metal box: inside the box, on a "bed" made of handmade paper, I placed 3 nuts with the handwritten text of the invitation.
For the “copy” I had fun playing with the expression “Driving me nuts”.
Nuts are very high in calories; a natural booster.
